Brian Johnson, widely known as the "Liver King," is a fitness influencer and entrepreneur who promotes a primal lifestyle inspired by ancestral living. He is the CEO of Ancestral Living and encourages a lifestyle based on his "Nine Ancestral Tenets," which include principles like proper sleep, eating raw meat (especially organ meats like liver), frequent movement, and sun exposure.
Liver King gained popularity for his unconventional diet and fitness practices, which emphasize consuming raw animal products and rejecting modern processed foods. He promotes a muscular, rugged physique, claiming it can be achieved through his ancestral way of living. However, controversy arose when it was revealed that Johnson had been using anabolic steroids despite previously denying it. This revelation led to public backlash, with followers accusing him of deception, but Johnson later issued an apology.
In addition to his lifestyle coaching, Johnson runs supplement businesses that align with his philosophies, aiming to help people "reconnect" with their ancestral roots for better health.
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